Jayne Navarre
Coming from Florida, Jayne Navarre, Executive Director of Law Gravity LLC, is an Internet marketing strategist with 18 years of marketing and business development service to professional services firms. She helps companies, law firms, lawyers, and marketing professionals apply sound, ethical, and purposeful strategy to new media communications – including websites, blogs, social networking, content optimization, search marketing, and other social media. She helps clients achieve confidence and success by bringing insight and intelligibility to the rapidly changing Internet landscape, enabling them to effectively promote their services and meaningfully engage using new media tools.
Skilled at sorting and analyzing the hype and conflicting information and opinion about social technologies, Ms Navarre educates and guides leaders and marketers on Internet use – specifically the impact it has on the traditional buyer and seller processes. A nationally recognized speaker and trainer covering web-related business development, branding, and client service topics, Ms Navarre authored the book social.lawyers: Transforming Business Development, 2010 ed., published by WEST.
She is a member of the American Bar Association’s Law Practice Management Section, the Legal Sales and Services Association, and the Legal Marketing Association (LMA). She previously served for seven years as an officer and international director of the LMA where she was instrumental in developing two generations of the organization’s website, social networking community, and the Association’s strategic technology plan. She is widely published and quoted in numerous publications throughout North America.
