Conférencière : Ms Jayne Navarre, Law Gravity LLC
Salle : TBA
Synopsis : New data reveals that over 85 percent of in-hose corporate counsel use the Internet when seeking information related to the hiring outside counsel. Further, the Pew Research Center reports, from data gathered in May 2011, that 77 percent of adult Internet users use the Internet on an average day for a variety of reasons including; 59 percent who use a search engine to find information, and 29 percent who use Internet when the purchase of products or services.
This data, and more, suggests that opportunity awaits the savvy lawyer or law firm, who is ready, willing and able to access it no matter what their practice or target client – but first, they must plan and prepare.
This presentation will outline seven essential 2012 Internet strategies for lawyers and law firms ranging from:
- creating an effective presence,
- building a quality network,
- selecting a combination of tools and channels best suited for specific goals, and
- steps to avoid and protect your law firm from SMAD – social media affliction disorder (policy and guidelines fir best practices).
Use cases, stories, data, and practical examples will illustrate key points and provide attendees with up-to-date briefing on how they can make the most social media, and the Internet generally, for marketing and business development.
